Tatto Media Online Advertising and Publishing

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How large is Tatto Media's publishing network?

What's the difference between being a publisher of Tatto Display, Tatto Performance Tatto Virtual Currency?

What's CPA (Cost Per Action)?

What's CPM (Cost Per Thousand)?

How long will it take for my Tatto to approve my account?

Are Tatto's contract terms exclusive for publishers?

How does payment work for Tatto publishers?

What kind of reporting does the Perform Network application provide?

What kind of reporting does the Display Network application provide?

Can reports be exported and downloaded?


How large is Tatto Media's publishing network?

Tatto reaches more than 80 million unique visitors in the U.S alone and 150 million globally, making it one of the largest online advertising companies in the world. Publishers include thousands of the top brand name sites, including MSN, Facebook, MySpace, and Yahoo.


What's the difference between being a publisher of Tatto Display, Tatto Performance Tatto Virtual Currency?

Tatto fully manages the advertisements for publishers of Tatto Display while publishers of Tatto Performance are given the tools to manage their own advertisements. Tatto Virtual Currency is a specialized solution for publishers monetizing websites with virtual currency.


What's CPA (Cost Per Action)?

The amount of cost for a conversion such as a lead or sale. This is the amount advertisers pay for each conversion. The publishers' share of this revenue is PPA (payout per action). Performance publishers are paid based on CPAs set by advertisers on Tatto Performance.


What's CPM (Cost Per Thousand)?

The cost of 1000 advertising impressions. This is the amount advertisers pay for impressions. The publishers' share of this revenue is their RPM (revenue per thousand impressions). Display publishers are paid based on CPMs set by Display Advertisers on Tatto Display. CPMs can be fixed (a set dollar amount) or variable based on traffic quality.


How long will it take for my Tatto to approve my account?

Typically publisher applications for Tatto Affiliates, Tatto Banners and Tatto Virtual Goods are approved in less than 24 hours. From there, start using the self service applications to immediately acquire customers.


Are Tatto's contract terms exclusive for publishers?

No. We have a non-exclusive, non-arbitrage standard to ensure longevity of relationships and maximize revenue potential for all parties.


How does payment work for Tatto publishers?

Tatto pays its publishers on a weekly basis for revenue above $5000 per week. Bi-monthly and monthly for revenue below $5000 per week. Payment options include check, PayPal and wire. It's easy to view and track payment history in the applications.


What kind of reporting does the Perform Network application provide?

Perform Network reports display statistics by offer, creative URLs, sub IDs and source names. Reports can be filtered for any of the previous. Statistics can be viewed for selected time periods and grouped by year, month, week, day or hour.


What kind of reporting does the Display Network application provide?

Display Network reports display statistics by website, source, and sub IDs. Reports can be filtered for any of the previous. Statistics can be viewed for selected time periods and grouped by year, month, week, day or hour.


Can reports be exported and downloaded?

Yes. All reports in both applications are exportable to CSV format. Reports can also be pulled from the applications APIs.


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