The Advertisers System empowers advertisers to deliver the most relevant and engaging messages to the best audience. Test the three most important aspects of any banner ad: color, message, and call to action. Is a blue background more appealing to potential customers or that yellow one your graphic designers decided to use? Are potential customers more likely to respond to "Need Car Insurance?" or "Lower Your Car Insurance"? Performance Banner Ads allow you to transform a single banner ad into multiple variations to find the most optimal.

Create Performance Banner Ad campaigns that target specific sites and demographics. Site selection technology provides transparency and allows you to choose where your campaigns are displayed. Demographic prediction technology allows you to target your campaigns by age and gender. Reach your target audience with unprecedented scale and accuracy, eliminating wasted impressions.

With real-time statistics, optimize your campaigns to find the right banner for the selected audience. It's a numbers game; the more banner ads you test, the more precisely you know what works.

You already optimize your landing page. You already optimize your check out procedure. Why only optimize these aspects of your online marketing initiatives, when less than 4% of your banner impressions actually follow-through to your website?